Wed Work - Class 1

• Sunday, October 12, 20254:30 PM
  Wednesday, December 31, 20255:30 PM

Education

Do It Yourself

Wed Work - How to a wedding on a budget

• What if we visually planned your wedding, together. 3 month guided work for curating froma professional photographer’s perspective. Goal: micro to intimte weddings, weddings with style, weddings within budget. What if this was an online, once or twice a month virtual workshop with a personalized guide that at the end, everyone would walk away with essentially their own wedding bible / vision board / game plan for making something that means something to them. I go through each section with them, help them determine and curate, polish their findings and give my 15 years of perofessional insight as a wedding photographer.

• Objectives:

  • establish overallw edding theme and aesthetic with mood board for vendors to translate the vision

  • create a realistic timeline

  • curate guest list + wardrobe

  • Create your shot list / memories you want and a playlist to set the mood for portraits

  • create a realistic budget

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Here's everything in a clean, copyable format:

WED WORK: YOUR WEDDING VISION WORKSHOP Course Overview & Action Plan

COURSE OVERVIEW

Title: Wed Work: Your Wedding Vision Workshop
Tagline: Plan a stylish, meaningful wedding on your terms—guided by a pro photographer's 15-year perspective

Format: 3-month guided program with bi-weekly live virtual workshops (6 sessions total) + personalized workbook/digital planner

Target Audience: Couples planning micro to intimate weddings (20-75 guests) who want style and intentionality without the big budget

Deliverable: A personalized "Wedding Bible"—a comprehensive digital + printable guide containing their vision board, vendor brief, timeline, shot list, playlist, and budget tracker

COURSE STRUCTURE

SESSION 1: VISION & AESTHETIC (Week 1) "What does your wedding actually look like?"

Content:

• Guided exercise: Identifying your wedding "feeling" (not just Pinterest trends)

• Creating a cohesive mood board with colors, textures, lighting, and style references

• How to translate your vision into vendor-friendly language

• Pro photographer insight: What makes a wedding visually cohesive vs. chaotic

Homework:

• Curate 15-20 images that capture your aesthetic

• Write 3-5 descriptive words for your wedding vibe

• Complete mood board template provided

SESSION 2: THE REALISTIC TIMELINE (Week 3) "Making your day flow like a dream, not a marathon"

Content:

• Anatomy of a wedding day from a photographer's POV (what actually takes time)

• Creating a timeline that prioritizes connection over chaos

• Golden hour, lighting, and how timing affects your photos

• Common timeline mistakes and how to avoid them

Homework:

• Draft your wedding day timeline

• Identify 3 "non-negotiable" moments

• Note sunrise/sunset times for your date

SESSION 3: GUEST LIST & WARDROBE CURATION (Week 5) "Who's there and what are you wearing?"

Content:

• The art of the intentional guest list (quality over quantity)

• Wardrobe selection that photographs well AND feels like you

• Coordinating wedding party attire on a budget

• Styling tips from a photographer: fabrics, colors, and fit that shine

Homework:

• Finalize guest list with seating considerations

• Create wardrobe board (ceremony + reception if changing)

• Source 2-3 outfit options within budget

SESSION 4: SHOT LIST & MEMORY MAPPING (Week 7) "The photos you'll treasure forever"

Content:

• How to create a meaningful shot list (not just poses)

• Balancing candid moments with intentional portraits

• Family photo logistics that don't eat your timeline

• Pro tips: Locations, lighting, and capturing authentic emotion

Homework:

• Write your shot list (must-haves, nice-to-haves, absolutely-nots)

• Identify VIP family groupings

• Scout and photograph 2-3 potential portrait locations

SESSION 5: SOUNDTRACK & ATMOSPHERE (Week 9) "Setting the mood with music & ambiance"

Content:

• Creating a portrait session playlist that sets the tone

• Music for key moments (ceremony, first dance, reception energy)

• Non-music atmosphere: readings, rituals, meaningful details

• How sound affects mood in photos (seriously!)

Homework:

• Build 3 playlists: ceremony, portrait session, reception

• Identify any special readings/rituals

• Note any sound restrictions at your venue

SESSION 6: BUDGET REALITY CHECK & VENDOR BRIEF (Week 11) "Making it happen without breaking the bank"

Content:

• Line-by-line budget breakdown for intimate weddings

• Where to splurge, where to save (from a visual impact perspective)

• Creating a vendor brief from your Wedding Bible

• Final polish: Putting it all together

Homework:

• Finalize budget with actual numbers

• Complete vendor brief document

• Assemble final Wedding Bible

COURSE MATERIALS INCLUDED

• Digital Workbook/Planner (Notion, Canva, or PDF format)

• Mood Board Templates

• Timeline Calculator Tool

• Budget Tracker Spreadsheet

• Shot List Template

• Vendor Brief Template

• Curated Resource List (budget-friendly vendors, rental companies, DIY ideas)

• Private Community Access (for peer support between sessions - Live Cohort only)

BONUS FEATURES (Live Cohort Only)

• Office Hours: 30-minute monthly Q&A for troubleshooting

• Vendor Spotlight: Guest appearances from florists, planners, or caterers sharing budget tips

• Alumni Gallery: Share your wedding photos post-event for feedback and celebration

• Replay Access: All sessions recorded for 6 months

PRICING OPTIONS

OPTION 1: THE WEDDING BIBLE GUIDE - $99 Self-paced digital workbook

What's Included:

• Complete digital Wedding Bible workbook (fillable PDF or Notion template)

• All templates: mood board, timeline calculator, shot list, budget tracker, vendor brief

• Curated resource list & budget-friendly vendor tips

• Video tutorials for each section (pre-recorded, 15-20 min each)

• Lifetime access to materials

Perfect for: DIY couples who want the framework and professional guidance without live interaction

OPTION 2: FALL LIVE VIRTUAL COHORT - $497 3-month guided workshop experience

Everything in the Guide, PLUS:

• 6 live bi-weekly virtual workshops (90 minutes each)

• Real-time feedback on your homework/mood boards/plans

• Private community access with your cohort

• Monthly office hours Q&A sessions

• One 15-minute 1:1 check-in call

• Wedding Bible personalized review before your big day

• Session replays available for 6 months after course ends

Perfect for: Couples who want accountability, personalized feedback, and community support through the planning process

MARKETING ANGLE

"You wouldn't plan a photoshoot without a shot list—so why plan your wedding without a visual roadmap? As a photographer who's seen 500+ weddings, I'll teach you how to design a day that LOOKS as good as it FEELS, without the bloated budget."

ACTION PLAN TO LAUNCH

PHASE 1: CREATE THE $99 GUIDE (Your Foundation) This becomes your evergreen product AND the backbone of the live course.

Must-haves:

1. Digital workbook with all templates

2. 6 short video tutorials (one per session topic - you can record these simply, even just screenshare + voiceover)

3. Resource list

4. Simple sales page

Timeline: 4-6 weeks to create

PHASE 2: LAUNCH FALL LIVE COHORT Once the guide exists, the live course is just you teaching the material in real-time.

Key dates to set:

• Cohort start date (maybe mid-October for couples planning 2026 weddings?)

• Enrollment period (3-4 weeks before start)

• Session schedule (which days/times work for you?)

PHASE 3: MARKETING ASSETS

You'll need:

• Simple landing page for each offering

• Email sequence for guide buyers

• Social content showcasing your photographer expertise

• Maybe a free lead magnet? ("10 Budget Wedding Mistakes I See as a Photographer" or "The 5-Photo Shot List Every Wedding Needs")

QUICK QUESTIONS TO DECIDE:

1. Platform: Where will you host? (Zoom for live calls, Teachable/Kajabi/Gumroad for guide delivery, or keep it simple with Google Drive + Calendly?)

2. Cohort size: How many couples feels manageable for the live course? (8-12 is intimate, 15-20 is energetic but still personal)

3. Your availability: What day/time works for bi-weekly workshops?

4. First step: Do you want to start with creating the guide, or test the concept with a beta live cohort first?

SIMPLIFIED DELIVERY STRATEGY

You have:

• Passive income from the $99 guide (sell year-round, no extra work)

• Engaged cohort income from live sessions (deeper connection, premium pricing)

• No "watch later" option to manage/fulfill separately

Run live cohorts seasonally (Fall, Spring) and always have the guide available for purchase.

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